Case studies & research

Cross platform media sales revenue exceeds client target by 57%

A high-profile international trade association awarded Publishing Events the contract to promote its media to exhibitors at its main annual event and to its members after PE dealt with their requirements for transparency and professionalism.

Over three years, Publishing Events provided a complete advertising and sponsorship sales service.

The media sold by Publishing Events included the association’s quarterly members magazine sent to 20,000 individuals, the website for the annual conference and exhibition (300 exhibitors), a five-edition show daily, ‘ambient media’ at the...

High quality event guides 'help exhibition organisers sell more stand space'

Ninety five per cent of exhibitors believe that it is important, or very important, that ‘a quality event should be represented by a quality event guide’, independent research has shown.

And most exhibitors say a high quality event guide either might – or definitely would - make them more likely to buy a stand at an exhibition.

Other findings from the research, which was conducted on behalf of Publishing Events by research firm Vivid Interface, included:

Membership up 51% after launch of directory

A European trade association in the energy sector used its printed yearbook and directory to promote its members’ businesses and attract new companies to the association.

The association commissioned Publishing Events to create its first members’ directory in 2010.

The completed publication, which contained editorial descriptions of all the members, a detailed products and services guide, as well as yearbook information about the industry, the aims and objectives of the association, and the association’s...

New editorial formula boosts ad yields on exhibition guide

When Publishing Events was commissioned to produce the exhibition guide for an event in the sports and leisure sector, advertising yields on the publication were low.

Most of the advertising had been sold to the 300+ exhibitors at the event at less than half the standard rate card cost. The client (a membership association) also felt the show guide had been poorly laid out, and were frustrated because they had had to spend much time each year proof-reading the exhibitor entries because the copy...

Publication design helps make £50,000 for organiser and fuels growth of show

Since 2007, Publishing Events has produced the exhibition guide for a niche business services exhibition in a sector worth £7bn to the UK economy alone.

The event director commissioned Publishing Events because he wanted a publication that was well designed and reflected the values of his exhibitors who are typically very fussy about editorial detail, quality of English, and factual accuracy.

He also wanted a publication that would generate an extra stream of income for him.

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